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Our story & ethos

Get to know the Mia Pelle team and our brand story, ethos & philosophy.

Start your journey to beautiful, radiant skin with Mia Pelle

Our carefully curated products, handpicked by expert dermatologist Dr Ophelia E. Dadzie

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About the Mia Pelle team

Who are we?

We are a family-owned company, dedicated to providing high-quality skincare products to our customers at affordable prices. As a skincare company, we are unique in being led by Consultant Dermatologist Dr Ophelia E. Dadzie, who brings her wealth of knowledge and expertise in choosing the skincare products we stock.

Through our newsletters and upcoming bi-annual magazine, we also educate and empower our customers on how they can optimise their skin health regardless of their skin type.

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Our brand values

  • Lavish skincare within reach

    Providing high-quality skincare products to our customers at affordable prices.

  • Rejuvenate, restore & rebalance

    Dedicated to help rejuvenate, restore and rebalance your skin with an expertly curated range of products.

  • Educate & empower

    Educating and empowering the Mia Pelle community to help make the right skincare & haircare choices.

How the Mia Pelle team works

How do we do it?

We provide a range of well-known, high-quality skincare products to our members. It is free to join our community. Members of our community have access to free samples of products to enable them to try out products before buying (this is subject to availability). We also provide all our members with access to regular newsletters and educational events about skin and skincare. Please read our terms and conditions for more information.

Our team

Dr Ophelia E. Dadzie

  • Founder and director of Mia Pelle, Dermcare4u & London Ethnic Skin Limited
  • Consultant Dermatologist & Dermatopathologist
  • Previous Consultant to the Ethnic Skin and Hair Research Lab of Beiersdorf & previous Head of Jury for L'Oréal African Skin and Hair Research Grant
  • Editor of two textbooks and a recognised speaker in the fields of Dermatology and Dermapathology
  • Extensive research experience in the field of dermatology, especially in relation to skin diversity, with her most recent work being the development of a new skin colour classification scale to describe the full spectrum of human skin colour